Be water, my friend: leading finance in uncertain times

“Be water, my friend.” For years, I heard this phrase as something inspiring. Over time, I came to understand that it is not a motivational slogan, but rather a very practical way of dealing with personal, professional, and business realities.

In financial management, true value lies not in the position, title, or tenure, but in applied experience: the kind that allows you to distinguish between the structural and the circumstantial, between noise and relevance.

We live in fluid times. Companies change, models are adjusted, and certainties are short-lived. Attempting to manage finances with rigid structures and permanent solutions is to misunderstand the current context. Today, it is not the strongest or the most stable that wins, but the one that adapts best.

That's what attracted me to interim financial management, and where it makes sense. Not as a temporary solution, but as a flexible and effective way to provide financial leadership at specific times.

My experience in business and consulting has reinforced two key ideas:

that every organization has a history that deserves respect, and that an external, practical perspective without internal agendas can have an impact from the outset.

As an interim financial manager, it's not about imposing, but about understanding.

It's about reading the culture, assessing the path taken, and supporting teams with focus, judgment, and speed. It is about bringing clarity where there is confusion and decisiveness where there is deadlock.

Being water means flowing without losing direction. Adapting without diluting value. Using experience as a competitive advantage for the present.