Finance is relative and human

After more than two decades working in finance, one conviction has grown stronger over time: finance is relative and deeply human.

I have developed my career as a financial manager and executive in German and Swiss organizations, combining external consulting and financial management in companies.

This experience allowed me to observe something that is not always reinforced when we study: that numbers matter, of course, that is undeniable. But the way they are interpreted and communicated matters even more.

In the various professional environments in which I have worked, attitudes such as listening, understanding the personal, professional, and organizational context, and absolute confidentiality proved to be as decisive as technical analysis.

Over time, I decided to professionalize this form of support through coaching training as an additional tool to address complex financial situations in a comprehensive manner, with greater clarity and rigor.

Naturally, I began advising entrepreneurs and organizations seeking an external, honest, and understandable perspective. Avoiding unnecessary jargon and translating financial complexity into clear language became a constant. Finance does not gain value when it becomes complicated, but when it helps to make decisions.

In recent years, financial management has become unnecessarily complex in many contexts. Faced with this trend, I have refined a way of working based on common sense, judgment, and the ability to understand the real concerns surrounding planning, management by objectives, coordination between areas, and team leadership. Simple. Straightforward. No added technicalities.

Because, in the end, financial decisions are not made in the abstract. They are made by people in a specific context and in a relative reality. And understanding that dimension does not detract from the rigor of the numbers: on the contrary, it humanizes them.